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August 6, 2002
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Advantech Japan Introduces Medical And Healthcare Solutions at International Modern Hospital Show

Catherine Lin / AJP Marketing

AJP (Advantech Japan Co., Ltd.) exhibited medical-grade e-platform products at the International Modern Hospital Show 2002 from July 17 to 19,  2002 at Tokyo Big Sight.  Recognized as the most comprehensive hospital and medical trade show in Japan, this trade show was organized by the Japan Hospital Association and the Nippon Omni-Management Association. This event was the first medical-oriented exhibition that AJP joined for promoting Panel PC products to the Japanese medical market and also the initial step to probe potential business in medical market segment.

AJP received 120 visitors during the three-day exhibition.  The product demonstration attracted visitors from different industry fields, such as medical equipment manufacturers, hospital environment system integration, hospital management and medical advisers etc. Located in the Medical Information System Demo Zone of the show, AJP presented the medical-grade e-Platform focusing on several appealing points. 

  • How Advantech Medical-grade Panel PC products are applied to different medical environments. 

  • Medical Certification for Electronic devices—to emphasize the importance of UL-2601/EN60601 certification, since the awareness of using certified electronic equipment is still low in many of Japan’s hospitals.   

  • Advantech’s medical-grade e-platform solutions: 1.) Panel PCs: the reliable hardware solution for PACS.  2.) MobiPanel: the solution for mobile prescription system  3.) Patient Terminal EH-7100: the full-function terminal for nursing care and health care systems.

  • Design-to-Order Service: SOM and SOC products were demonstrated to represent Advantech’s technical ability at customization service. 

  • Successful Application Story: To introduce PPC-S153 to Toshiba Engineering’s health care management system, PPC-103 used on Dräger KODEN’s artificial respiration assisting machine, and PCM-5824 (SBC solution) on NANAO’s hospital bedside monitor.

In addition to the product exhibition, AJP also got great support from Mr. David Lin/ACL, who is in charge of the core platform business for the medical market. David gave a speech at the medical IT solution seminar held along with the International Modern Hospital Show to state Advantech’s policy and e-platform concept for the medical market. David’s speech provided the highlight of the exhibition and contributed to the success of the event.

AJP sees this exhibition as the first step to penetrate the medical market in Japan. Having the chance to contact many visitors and vendors from the medical market during the event, Advantech Japan sales team now knows where the business is and the right direction to go. More concrete and effective sales promotion to customers in the medical market will be the key action to take.

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